In my observations, for a few years now, “leadership” has remained high on the list of “top buzz words of the year”. But what about the “follower”? The follower rarely receives attention.

Have a look at this video:

Let’s look at this from a business strategy perspective. I think “leader” can be compared to the first-mover concept or companies who are prime-providers in a particular industry, and “follower”, the second-mover concept or companies who are players in a competitive arena.

While developing their business strategies, organizations (especially start-ups) often craft their product positioning statement and vision statements to include something on being a leader in “x”. (Example: To become the leading providers of molybdenum to China for their infrastructure developments.)

Often, the “leader” status is seen as the ultimate badge of honour.

Being the “leader” is not the most ideal for all organizations; this video offers a fantastic message, which demonstrates the level of impact “followers” have to offer.

Let’s tilt a glass to the ambitious, local start-ups – may they continue to impact the world.

I feel satisfied that I finally found a relevant way to share this video – love the marketing message and high entertainment value. Hope you will take the time to watch.

Esha

Copyright © Esha Abrol. Canada. December, 2011.