The chief distinguishing feature offered by social media over traditional forms of media is its idea-sharing capabilities. For example, communication with the masses can be imparted via a 140-character précis on a recently popularized, micro-blogging tool, Twitter. More and more people are now leveraging this new tool. So, why do you use it?

Follow me on Twitter: www.twitter.com/eshacitp

Copyright © Esha Abrol, Canada. 2009